The world of video advertising is growing quickly. Many companies are turning to the idea of making a corporate video to boost their ratings and conversion, rather than using the traditional methods of leafleting and posters.
This change mirrors the developments in society, where many people are glued to their phone, tablet or computer screens. YouTube and other, short video advertisements such as TikTok are now taking the world by storm, meaning that this is the best way to gain your audience’s attention.
However, because there are so many businesses turning to the corporate video production option, it’s saturated market and it’s tough to get ahead of the game and become the noticed company within your environment.
The trick is, to make your corporate video stand out from the crowd, become the new biggest phenomenon and get everyone talking about you. So, how do you do that?
To begin, you first need to understand the reasons that you’re making the video. This will help you to set targets and measure the success of your content.
Video content can help you to demonstrate your brand image. This is a chance to get out there and show the world exactly what you do and what your company values are. This is an easy way to gain trust from your audience. If you put the effort into making professional looking corporate videos, then you must also put the effort into your products or services.
You may also want to gain a larger following which helps with organic marketing. Marketing is one of the largest outgoings of any company. However, if you can create a compelling video that captures your audience’s attention, then it doesn’t just make conversion easier, but it also means those people may forward it to their friends and family, helping you to gain more customers without the extra pay out.
Typically, a corporate video will be created to advertising products or services that your company has to offer. This is a way to display the benefits and functions of your products in an engaging way without your audience having to do the research themselves. Even if your product isn’t quite as high-tech as your competitors, your audience may still choose your product, simply because they know more about it from seeing your video.
Once you’ve set your goals and you know how you intend to measure the success of your video content, it’s time to get started.
Anyone can create a video. The challenge is, creating a video that people actually want to watch and will forward to their friends, generating more conversion. So, here are the 6 biggest things that you’ll need to focus on when you make a corporate video.
You’re bound to have people in your video, whether that happens to be you, or actors that you’ve asked to help out. These people need to mirror your brand, but also appear approachable and friendly, without being too cringy.
People want to watch people that they can relate to, that they feel they could talk to in real life and your character in your videos needs to be that person. Your audience are more likely to by something from someone that they like, rather than someone that’s just reading the script.
Your video should answer the questions that your audience has. Put yourself in their shoes. If they’re searching for a product online, what do they type in? To help out with your SEO rankings and generate positive interaction with your corporate video, you need to answer the questions before the audience needs to ask them.
If your company sells cleaning products, answer the question, ‘Which cleaning product should I use to remove carpet stains?’ If your potential customers ask this question and you immediately solve their problem by placing the answer in front of them, then they’re more likely to buy your product and watch your video to the end.
You need to be your own person, put your personality into the video and be positive about it. Lots of videos out there offer the same products, so the only difference in them that makes the customer buy, is the message that’s given within the advertisement.
Focus on the benefits of the products that you have to offer, not just what they do. Typically, it’s only the company that’s bothered about the latest upgrades to the product. The consumer is only concerned with how the upgrades will help them to solve their problem. Focus on the benefits and not the functions. This will help you to inspire your audience.
One of the biggest pain points for video content is the quality of the equipment. If you video looks bad, has awful lighting and is a little out of focus, your audience will lose trust in your brand and probably won’t watch the video to the end, which will hurt your ratings.
Make sure you use the best equipment that you can afford and high-quality lighting. The better the video physically looks, the more likely you are to grab the attention of your audience.
Shorter content is in these days. TikTok is becoming the biggest streaming service out there because it doesn’t demand the audience’s attention for more than a minute at a time. The shorter your videos are, packed with valuable content, the more likely your audience is to remember it.
Try to be inventive and put as much content into a short video as you can.
Within this minute that you have planned for your video, you need to fit a whole lot of information. Cut down your script to be punchy and direct. Deliver a message in as few words as possible and creating something on the screen simultaneously that will grab the audience’s attention. Don’t be scared to be different.
Creating a successful corporate video to draw in your audience is no easy feat. If you’re struggling with where to start, it’s a great idea to hire a video production company to help out. They can provide the very best equipment, help you with editing and even provide actors for you that are experts in reaching an audience to deliver your message.
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