Launching a new business can be a challenging time. You need to make sure your products are of the best quality, that they present something unique to the market and that your team are motivated to push out the product and do their very best for each customer.
However, the most important thing is making sure your potential customers are interested in the first place. Marketing is the most important aspect of any successful business. Without an amazing marketing strategy to reach the right people, your business won’t turn any profit.
So, how do you find the right people that will be interested in your brand?
When you begin a new marketing strategy, it’s important to follow a strategic structure to make sure you reach the right people who are likely to be interested in what you have to offer. Broad marketing strategies rarely work as this is essentially leaving it up to chance.
Your very first job is to understand who your target audience is. This could include many factors depending on the type of business you have. You could conduct market research using a survey online or using social media channels, conduct face-to-face questionnaires or interviews or even launch a competition with an incentive for the audience to give their opinions on your product.
Before you created your product, you should have had a vague idea of the type of audience you want to attract. Now it’s time to see if those people actually want your product.
Approach those types of people using the survey method that you’ve opted for and ask them their opinion on the product, it’s appearance, usefulness and whether they feel that improvements can be made. Those that love the product are the people that you need to target.
You need to find out where those people shop, what other products are on the market that you would consider your competition and what the motivations are for those interested.
If you’ve done the research, you know your target audience, because they’re the people that already love your product.
Once you’ve found your target audience, it’s time to display your products and advertising right in front of them to let them know how good your product is. This means creating a ‘customer segmentation’ map.
Customer segmentation means separating those types of consumers that already said they liked your product into categories based on their similarities.
Are your customers all of a certain age? Do they all have certain hobbies in common? Once you’ve matched all of the trends in your potential customer base, create separate personas for each of these types of people.
Perhaps your product is a child’s toy. You notice that a lot of the people you interviewed who liked the product were women between the ages of 25-40 with at least one child. This is one target audience to aim for.
Similarly, if you develop gym equipment, you might notice that the people interested where young men and women who all enjoy cardio exercise – that’s your target audience.
There are lots of different advertising methods out there today. They range from the old favorites, right up to the modern.
If you aim to advertise using leaflets or posters, then it’s a good idea to leave them in the places that you know your audience is likely to frequent. For example, in toy shops or playgroups for target audience number one, or in the lobby of the gym for target audience number two.
These paper methods of advertising can be costly though and you have a limited audience, as they aren’t particularly mobile. If you’re operating an online or global business, these methods probably aren’t for you.
These days, people seem to be stuck to their TV screens and are addicted to streaming apps such as Amazon Prime or Netflix. These types of advertising expand your reach on a global scale, but also allow you to narrow down the target audience that the ad is offered to, based on their hobbies and behaviors.
For these types of ads, business video production using a professional company might be the way forward, as they have greater knowledge and understanding of the wider market and what’s on-trend. While these costs a little extra, you’ll actually save money on advertising as you can reach more of the right types of people.
Online ads are the biggest hit in recent years. Many platforms use short business video production examples to reach a tailored target audience. Social media is a great way to reach out here, as it allows you to create amazing business video productions and narrow the potential audience down to the exact types of people that you’re wanting to target based on age, hobbies and location.
Now that you’ve selected your advertising method, you need to make the best quality content possible to attract your audience.
Hiring a business video production company rather than trying to do this yourself with little experience really makes sense.
A professional business video production company will have all of the right equipment, lighting, editing expertise and even actors that can help out by making your script go off with a bang.
If your video isn’t short, to the point and unique, it’s unlikely to hit the mark, so let the experts do the work.
Once you’ve found your audience, discovered a little more about their personalities, selecting your advertising method and creating the very best quality content, you now need to find your audience and show it to them.
Programmatic advertising is an amazing way to utilize data to tailor your ad to your specific target audience. By using a professional business video production company, you’ll be able to use their data and that of social media to find your audience. If those people looking for children’s toys always appear on social media at 4 am, because that’s when their baby wakes up, then you’ll be able to see that trend and place your video advertisement on those platforms at that time, ensuring you reach the target audience who are already interested in what you have to offer, increasing your chance of conversion.
Finding an amazing video production company like Ornate Media takes away the hassle and stress of creating mind blowing advertising content. You’ll be able to work with them to develop professional and unique advertising content, even if you have no prior experience. Reaching out to your target audience has never been easier.
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