Video content is one of the most popular ways for businesses to boost their conversion and advertise their brand. This is because most people now access information online. Using video adverts means that businesses can drive traffic to their website and reach out to the right target audience by tailoring their advert to a specific market.
We know that video ads increase engagement and interaction with your brand and will build trust in your brand too, but the biggest reason that businesses will select this method of advertising is that it actually has a massive effect on how search engines view websites.
The algorithms on Google and other search engines are changing all the time to make them more intelligent. The role of a search engine is to direct a consumer to exactly where they’d like to go and to answer questions that they’ve asked. The more relevant the content is to the user’s question, the more successful the search engine is.
Google looks at three separate things to determine which websites are most relevant to the keywords in the user’s search terms. This sets out the search engine results pages (SERPs) and decides which websites are at the top.
Studies show that 70% of people don’t scroll past page 1 of a search engine, so it’s essential that you’re up there.
They look for:
SEO video production is a massive thing in the advertising world today, simply because most people visit websites to make a purchase via a social media platform. The most commonly used platforms for content are YouTube, TikTok, Instagram and even Facebook.
If you produce compelling and inspiring video content, then it’s likely that people will click from other platforms to visit your website, especially if you conduct product reviews or use a subtle call to action.
From a search engine’s perspective, a website that is generating more traffic is obviously a genuinely helpful website – that’s why there are so many people visiting. If your website receives lots of organic traffic, you will automatically rank higher in the SERPs because the search engine wants to provide the content to the user.
Search engines don’t just monitor the number of people that visit your website. This number could easily be boosted by bots. Instead, a search engine can grab the data regarding the amount of time that this traffic is spending on each of your pages.
If a ton of traffic hits a specific page, then ‘bounces’ right back out, this might mean that the page isn’t what the users were looking for when they clicked on it. If there’s a trend of people only spending a few seconds on one of your pages based on their search results, then you could be pushed down the SERPs because you don’t seem to be that useful in answering the question.
However, video optimisation on your website is the perfect way to combat this. Creating product reviews or instruction guides as videos or developing a video blog (vlog) about your services and directing people to watch, means that people will naturally be on each of the pages for longer, just because they’re watching the video.
The longer they stay, the better and more useful you’ll look.
It’s not just your content that boosts you either, it’s also a great idea to have the backing of other websites too. Backlinks are links from other website which direct people to your video content.
Each website that supports your content gives you more authority in the search engine space. Developing quality video content will increase your traffic to your website, but also reach a wider audience than other advertising methods. That gives you more opportunities to increase the architecture of your online presence. If people love your videos, they are more likely to watch other videos made by you and build trust in your brand.
When they become a fan of your content, they may link from their social media pages or other business websites or blogs to recommend your content. These links between their platforms and yours will push you up the ranks in regard to reliability in the eyes of a search engine.
So, it’s clear that SEO video production can vastly increase your success and conversion, so it’s definitely worth it in terms of marketing. However, it’s not as easy as it first seems. To establish your SEO network and local video SEO, you will need to create quality, watchable content.
To do this, you will require professional actors and scripting, top-of-the-range equipment and lighting and someone who understands what sells. If you’re new to the world of SEO video production, that might all seem a little scary. Hiring a professional video production company is a great solution and can actually work out cheaper than if you gave it a go yourself.
A video production company comes with the most up to date equipment, professional actors included and the know-how to develop a product that sells. This helps you avoid mistakes and will help you to work on your SEO without extra stress or hassle.
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